3 Ways Your Video Investment Can Give You Immediate Payback


There are countless reasons why online video consumption is exploding. To name a few – people find video content more compelling than text,  remember visual content better, and video informs their purchase decisions.

Despite consumer’s preferences, some marketers and businesses shy away from producing high-quality video content because of the seemingly large up-front investment.

Today’s data-driven marketers needs more information to justify their investment and understand how it will translate to more leads, conversions and ultimately sales. So we aimed to find out, once and for all, “Is video worth the investment?”

Video persuades viewers to take action



Not only do most consumers prefer video, but most marketers prefer video over other content for its high conversion rate. According to a recent video benchmark report, 71% of marketers said that their videos outperformed other marketing content, and a similar study found that 52% of marketers think that video has the highest ROI of all forms on content marketing.

So what kind of results can you expect from adding video into your marketing channels? Here’s what the conversion rates look like:

Show more videos, get higher sales

With stats like these, it’s no secret that video works great in converting leads and customers. But how does this translate to actual sales?

Liveclicker surveyed some of the largest e-commerce operators and found that more product videos equal higher average orders. Retailers who placed video on more than half of their product pages generated 68% higher average orders than retailers who hosted video on less than a quarter of their pages. Furthermore, for every one percent increase in active videos, average monthly revenue increased by more than $13,000.

Need more proof? Check out the impact that video had on these company sales:

  • increased sales conversions by 44% when it started using videos for showcasing its products.
  • Artbeads increased their conversions by 30% by including how-to videos and integrating the video content into its site search.
  • Equestrian sport supplier, Ariat noticed that visits where a product video had been viewed had a conversion rate that was 160% higher than visits where no video was viewed.

You can save money with video

Now you know that video is great for sales and conversions, but you may be surprised to find out that your video can cover its own cost of production in a matter of days. Recent research by Aberdeen Group confirmed that including video content can directly impact your marketing expenditures.

Companies using video spend less time and money trying to generate marketing leads. They require 37% fewer unique site visits to generate a marketing response, and they spend $93 per lead, vs. companies without video who spend $115 per lead.

If you crunch the numbers, you’ll see that for every 100 leads, you can actually save $2200.


Leverage video content for better marketing results

As a marketer, investing in video content can not only provide you an edge when it comes to lead scoring and conversions but also in terms of tracking and measurement. Video is a great sales tool and has the power to deliver content quickly, creatively and across a variety of platforms, from mobile to social media and beyond.

Best of all, video is an investment that pays for itself and not just in the long run.

For more information on corporate videos or to request a quote go to

Editor’s note: this article is from our media partner.
Written By Claire Brinkley

Related News

Shot on location and broadcast on national TV, BTV takes INVESTORS directly to companies! Now 18 years strong and Canada’s longest running business show, BTV-Business Television, a weekly investor program, features emerging companies and top analysts across the US and Canada. With Host, Taylor Thoen, BTV goes on location, interviewing key executives and showcasing their business to give investors insight and help them grow their portfolio. BTV is broadcast internationally to millions on TV via BNN, US Biz Network and Air Canada and top financial sites including: Bloomberg, Yahoo Finance, TMX Money,, Reuters, Globe Investor, OTC Markets, The National Post, MarketWatch,, etc. For upcoming episodes and how to have your company featured contact

Watch BTV
Meet the CEO before you invest! CEO Clips, Canada’s largest library of publicly traded company videos. Did you know management is one of the top three reasons why investors buy a stock? CEO Clips are 90 second video profiles designed to help investors make an educated buying decision. CEO Clips are broadcast on national TV and distributed on top financial sites including: Bloomberg, Yahoo Finance, TMX Money,, Reuters, Globe Investor, OTC Markets, The National Post, MarketWatch,, etc. According to Forbes, 60% of people prefer watching video over reading text. We’ve featured over 2000 companies; what are you waiting for? To produce your CEO Clip, contact

Watch CEO Clips
Broadcast On

© 2018 Business Television All Rights Reserved