powerpoint-presentation

5 PowerPoint Tips

Facebook
Google+
http://www.b-tv.com/5-powerpoint-tips
Twitter
LinkedIn

We’re seeing somewhat of a rally in the markets with some sectors experiencing upward movement and others the exact opposite.  Analyst, Keith Schaefer recently told us his take on low oil prices – click here.  In spite of the markets, the general consensus is companies are still pitching their stories to investors.  This leads me to the topic this month:  The Best Presentation.

For you savvy IR and CEOs, PowerPoint hasn’t changed a lot in the past decade and a half, but it seems many executives are still getting it wrong. At a recent trade show, I sat in on several presentations and was shocked at how dismal most of them were. Here are 5 PowerPoint tips on building a strong presentation – take heed!

Tip #1: HOOK: Author Sam Horn recently shared something with me that we implemented in our client branding and it’s been infinitely helpful. She called it “The Eyebrow Test”. If what I say to you doesn’t make you lean in and raise your eyebrows then I’ve lost you. If you’re confused, you’re not buying. Test your pitch using this method.

Tip #2: VISUAL: Use 1-2 pictures to illustrate your business or a video snippet. A picture is worth a thousand words, and according to Forrester Research, one minute of video is worth 1.8 million words.

Tip #3: 10, 20, 30 RULE: Popular blogger, Guy Kawaski presents a very valid case when he vocalized this rule. Most presentations are to investors, so be concise, clear and avoid industry jargon. There’s a reason why journalists write for a grade 6 level – it’s simple to understand and share. This is the goal. 10 slides with the following topics:

  1. Problem
  2. Your solution
  3. Business model
  4. Underlying magic/technology
  5. Marketing and sales
  6. Competition
  7. Team
  8. Projections and milestones
  9. Status and timeline
  10. Summary and call to action

Tip #4: 10, 20, 30 RULE continued: You should speak no more than 20 minutes, or 2 minutes a slide. This leaves you ample time for questions and further explanations regarding your technology, geology, biology, etc.

Tip #5: 10, 20, 30 RULE continued again: This refers to your font – it should be no smaller than 30 points! This forces you to choose words that are more efficient and eliminate the fluff that so often appears in presentations.

Remember, clarity and brevity is key. We often use our BTV Office Manager for our litmus test when creating ads for clients on BNN and Bloomberg. If she raises her eyebrows and leans in, then we’ve got her. If she’s furrowing her brows, then we go back to the drawing board. It’s that simple.

Here are some recent ads we put past The Eyebrow test, now airing on BNN and Bloomberg. Let us know what you think!

Taylor Thoen
CEO, Executive Producer

BTV- Business Television / CEO Clips

on BLOOMBERG – BNN – FOX Business News

Profiles on Emerging Companies

604-664-7401 x 3

- See more at: http://www.b-tv.com/are-you-taking-stock/#sthash.8d7PVTVW.dpuf

 

Taylor Thoen
CEO, Executive Producer

BTV- Business Television / CEO Clips

on BLOOMBERG – BNN – FOX Business News

Profiles on Emerging Companies

604-664-7401 x 3

Taylor Thoen
CEO, Executive Producer

BTV- Business Television / CEO Clips

on BLOOMBERG – BNN – FOX Business News

Profiles on Emerging Companies

604-664-7401 x 3

- See more at: http://www.b-tv.com/are-you-taking-stock/#sthash.8d7PVTVW.dpuf

Taylor Thoen
CEO, Executive Producer

BTV- Business Television / CEO Clips

on BLOOMBERG – BNN – FOX Business News

Profiles on Emerging Companies

604-664-7401 x 3

- See more at: http://www.b-tv.com/are-you-taking-stock/#sthash.8d7PVTVW.dpuf

Taylor Thoen
CEO, Executive Producer

BTV- Business Television / CEO Clips

on BLOOMBERG – BNN – FOX Business News

Profiles on Emerging Companies

604-664-7401 x 3

- See more at: http://www.b-tv.com/are-you-taking-stock/#sthash.8d7PVTVW.dpuf

Taylor Thoen
CEO, Executive Producer

BTV- Business Television / CEO Clips

on BLOOMBERG – BNN – FOX Business News

Profiles on Emerging Companies

604-664-7401 x 3

- See more at: http://www.b-tv.com/are-you-taking-stock/#sthash.8d7PVTVW.dpuf

Taylor Thoen
CEO, Executive Producer

BTV- Business Television / CEO Clips

on BLOOMBERG – BNN – FOX Business News

Profiles on Emerging Companies

604-664-7401 x 3

- See more at: http://www.b-tv.com/are-you-taking-stock/#sthash.8d7PVTVW.dpuf

Related News

BTVLogo1
Shot on location and broadcast on national TV, BTV takes INVESTORS directly to companies! Now 18 years strong and Canada’s longest running business show, BTV-Business Television, a weekly investor program, features emerging companies and top analysts across the US and Canada. With Host, Taylor Thoen, BTV goes on location, interviewing key executives and showcasing their business to give investors insight and help them grow their portfolio. BTV is broadcast internationally to millions on TV via BNN, US Biz Network and Air Canada and top financial sites including: Bloomberg, Yahoo Finance, TMX Money, BNN.ca, Reuters, Globe Investor, OTC Markets, The National Post, MarketWatch, Stockhouse.com, etc. For upcoming episodes and how to have your company featured contact trina@b-tv.com.

Watch BTV
ceo-clips-footer-logo
Meet the CEO before you invest! CEO Clips, Canada’s largest library of publicly traded company videos. Did you know management is one of the top three reasons why investors buy a stock? CEO Clips are 90 second video profiles designed to help investors make an educated buying decision. CEO Clips are broadcast on national TV and distributed on top financial sites including: Bloomberg, Yahoo Finance, TMX Money, BNN.ca, Reuters, Globe Investor, OTC Markets, The National Post, MarketWatch, Stockhouse.com, etc. According to Forbes, 60% of people prefer watching video over reading text. We’ve featured over 2000 companies; what are you waiting for? To produced your CEO Clip, contact trina@b-tv.com.

Watch CEO Clips
Broadcast On

© 2017 Business Television All Rights Reserved