6 Top Tips For A Good Media Interview


Having conducted nearly 1000 interviews, I’ve learned a few tips as to what and what not to do!

Here are my top 6:

1) Be Prepared

Never go into an interview unprepared without knowing what the interviewee’s intention is. This will help you anticipate what the interview will entail, and help you prepare your agenda. You will always be able to steer things back to your objective if you know what your key points are. It’s OK to bring your key notes with you for reference.

2) Appearance

Avoid fine stripes, fine checks and white shirts, they don’t show well on TV. Best, dress shirt, color is blue. Avoid wearing green in case the TV crews bring a green screen for a backdrop. This is used to insert graphics during post production, and you will be forced to wear another person’s tie if you only brought a green one! If your hair needs a trim: get one! Your appearance is important. Drink a glass of water and have one on hand during the interview to ensure you sound friendly and clear.

3) Brevity is Beautiful

Avoid long windy answers. If your answers are shorter and more succinct, more of your interview will appear in the final production. If you overuse “Ums” and “Ahs” practice beforehand to improve. Be cognizant of not answering your questions with a question mark – it sends an insecure message. Pausing between your thoughts is acceptable and makes for easier editing. It’s much better than run-on sentences.

4) Avoid Industry Jargon

If the reporter doesn’t understand you, they won’t write about you. Be sure to speak in layman terms when discussing your industry or sector. Avoid acronyms at all times, unless you define it on the onset.

5) Stories Sell

If you have a story pertinent to the question, answer it with the story incorporated. This will make you memorable and likely land you air time.

6) Smile

No one wants Mr. or Mrs. Serious. Smiling makes you appear friendly, and releases tension in your face. It provides a pleasant demeanor, makes you feel more relaxed, and results in a far better interview.

Request Investor Kit



Phone Number*


Related News

Shot on location and broadcast on national TV, BTV takes INVESTORS directly to companies! Now 18 years strong and Canada’s longest running business show, BTV-Business Television, a weekly investor program, features emerging companies and top analysts across the US and Canada. With Host, Taylor Thoen, BTV goes on location, interviewing key executives and showcasing their business to give investors insight and help them grow their portfolio. BTV is broadcast internationally to millions on TV via BNN, US Biz Network and Air Canada and top financial sites including: Bloomberg, Yahoo Finance, TMX Money, BNN.ca, Reuters, Globe Investor, OTC Markets, The National Post, MarketWatch, Stockhouse.com, etc. For upcoming episodes and how to have your company featured contact info@b-tv.com.

Watch BTV
Meet the CEO before you invest! CEO Clips, Canada’s largest library of publicly traded company videos. Did you know management is one of the top three reasons why investors buy a stock? CEO Clips are 90 second video profiles designed to help investors make an educated buying decision. CEO Clips are broadcast on national TV and distributed on top financial sites including: Bloomberg, Yahoo Finance, TMX Money, BNN.ca, Reuters, Globe Investor, OTC Markets, The National Post, MarketWatch, Stockhouse.com, etc. According to Forbes, 60% of people prefer watching video over reading text. We’ve featured over 2000 companies; what are you waiting for? To produce your CEO Clip, contact info@b-tv.com.

Watch CEO Clips
Broadcast On

© 2018 Business Television All Rights Reserved