Newsletter-Photo-June2015

Are You Taking Stock?

Facebook
Google+
http://www.b-tv.com/are-you-taking-stock
Twitter
LinkedIn

In spite of myself, the vegetable garden I planted in April did grow!  All I did was plan, plant and water and amazingly I’m now supplying butter lettuce to friends and neighbors. I’ve enclosed pictures as proof.  This makes me wonder how many of my colleagues and clients, metaphorically speaking, are doing this for their business?   Are you planning, planting and watering your business or are you stuck in the minutia of everyday doldrums?  And importantly, are you taking stock?

Most of you have boards to answer to which places scheduled pressure, but it’s still easy to hide behind excuses and keep doing the same old.  I know because I’ve done this.  But the truth has an uncanny way of surfacing in the end, and we must take stock on a regular basis of where we are today and where we want to be in the next quarter.

I was recently in a marketing meeting with a client and I asked him what their IR firm, who they are paying $7500 / month, was doing for them.  “Hmmm, I’m not really sure”, said the CEO.  Other than proofing and disseminating some press releases, he really couldn’t put his finger on anything else they were doing to move the needle.  I encouraged him to audit the work they did and were planning to do this quarter. That’s a lot of shareholder money going to “I’m not really sure.”  I was floored.  By comparison, our invoices always include a set of deliverables, a product, and a full ROI report even on projects as small as $2000!

I encourage you to ‘take stock’ of where your dollars are going. I recently cancelled my home phone.  With four cell phones in the house plus an office line, we didn’t need it.  It’s a $540/year savings or $2700 over 5 years.    That’s two plane tickets to somewhere fun.

Take stock of where you are today and where you want to be.  Strive to be more ecologically aware – you’ll be amazed at the savings and efficiencies you’ll be able to realize.

We’ve had a lot of fun these past few months telling new clients stories on TV.

Here are a few of my favorite ones:

Eight Solutions, how a background in gaming lead to big data solutions

SmartCool Systems, how their technology is saving business and consumers big dollars on their air conditioning bills

A reminder if you’re flying Air Canada, be sure to check out the BTV show on the seat back TV’s business channel.

Make an effort to streamline efficiencies in your life and business.  Send us your stories on how you’re making it a more efficient month!

 

Taylor Thoen
CEO, Executive Producer

BTV- Business Television / CEO Clips

on BLOOMBERG – BNN – FOX Business News

Profiles on Emerging Companies

604-664-7401 x 3

Related News

BTVLogo1
Shot on location and broadcast on national TV, BTV takes INVESTORS directly to companies! Now 18 years strong and Canada’s longest running business show, BTV-Business Television, a weekly investor program, features emerging companies and top analysts across the US and Canada. With Host, Taylor Thoen, BTV goes on location, interviewing key executives and showcasing their business to give investors insight and help them grow their portfolio. BTV is broadcast internationally to millions on TV via BNN, US Biz Network and Air Canada and top financial sites including: Bloomberg, Yahoo Finance, TMX Money, BNN.ca, Reuters, Globe Investor, OTC Markets, The National Post, MarketWatch, Stockhouse.com, etc. For upcoming episodes and how to have your company featured contact trina@b-tv.com.

Watch BTV
ceo-clips-footer-logo
Meet the CEO before you invest! CEO Clips, Canada’s largest library of publicly traded company videos. Did you know management is one of the top three reasons why investors buy a stock? CEO Clips are 90 second video profiles designed to help investors make an educated buying decision. CEO Clips are broadcast on national TV and distributed on top financial sites including: Bloomberg, Yahoo Finance, TMX Money, BNN.ca, Reuters, Globe Investor, OTC Markets, The National Post, MarketWatch, Stockhouse.com, etc. According to Forbes, 60% of people prefer watching video over reading text. We’ve featured over 2000 companies; what are you waiting for? To produced your CEO Clip, contact trina@b-tv.com.

Watch CEO Clips
Broadcast On

© 2017 Business Television All Rights Reserved