Marketing In Volatile Markets


According to a study by McGraw Hill Research, companies that advertised aggressively in a recessionary time period saw an increase in sales of over 256%, compared with those that didn’t advertise over a three year period.

Why is this? It’s simple. There are two kinds of companies that operate in a tough market:

1. Those who hide
2. Those who thrive

As humans our natural tendency is to keep our heads down and our mouth shut in times of trouble. We hope that by not drawing attention to ourselves and our company that we’ll stay off the radar and avoid negative repercussions in share price.

In times of economic uncertainty, whether we like it or not, investors watch, analyze, calculate, and draw conclusions. If you cower behind a wall of silence, how will that affect your investor’s confidence in your company? There are very real consequences when communication is not consistent.

Let’s examine some advantages of marketing in tough times. While you may not see a benefit to increased exposure in a volatile economy, think of your audience and how they are behaving. Are they at home passively waiting for your latest news release to hit their in box, oblivious to the mood of the market? Not likely. Investors, just like you, are glued to BNN, Bloomberg, Fox Business, to the financial portals, and analyst’s blogs. They are actively watching the developments in the markets and scrutinizing every peak and dip in their portfolios.

The audience out there is bigger, more engaged, and hungry for news. Some are looking for a great buy and others are looking for reassurance in the stock they are holding. Pubco’s that take advantage of the marketing opportunities are the ones that emerge from a recession bigger and stronger than before.

So the question is, will your company hide or will it thrive?

Request Investor Kit



Phone Number*


Related News

Shot on location and broadcast on national TV, BTV takes INVESTORS directly to companies! Now 18 years strong and Canada’s longest running business show, BTV-Business Television, a weekly investor program, features emerging companies and top analysts across the US and Canada. With Host, Taylor Thoen, BTV goes on location, interviewing key executives and showcasing their business to give investors insight and help them grow their portfolio. BTV is broadcast internationally to millions on TV via BNN, US Biz Network and Air Canada and top financial sites including: Bloomberg, Yahoo Finance, TMX Money, BNN.ca, Reuters, Globe Investor, OTC Markets, The National Post, MarketWatch, Stockhouse.com, etc. For upcoming episodes and how to have your company featured contact info@b-tv.com.

Watch BTV
Meet the CEO before you invest! CEO Clips, Canada’s largest library of publicly traded company videos. Did you know management is one of the top three reasons why investors buy a stock? CEO Clips are 90 second video profiles designed to help investors make an educated buying decision. CEO Clips are broadcast on national TV and distributed on top financial sites including: Bloomberg, Yahoo Finance, TMX Money, BNN.ca, Reuters, Globe Investor, OTC Markets, The National Post, MarketWatch, Stockhouse.com, etc. According to Forbes, 60% of people prefer watching video over reading text. We’ve featured over 2000 companies; what are you waiting for? To produce your CEO Clip, contact info@b-tv.com.

Watch CEO Clips
Broadcast On

© 2018 Business Television All Rights Reserved