The Uber of Digital Financial Brands

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Chantel Chapman, Financial Fitness Expert at Mogo (GO:TSX), explains how this company is the Uber of digital finance directed at millennials.

Mogo is a digital financial brand who is appealing to the next generation of consumers looking for a more uber like experience in finances. Uber disrupted the taxi industry and Mogo is looking to disrupt the banking industry. So, getting access to money online within three minutes from your phone in a very ease transparent way, tells you your daily spends and other financial tools like that.

So, we love gamification at Mogo. We use gamification when we develop products such as our level at program which rewards you for on time payments with a lower interest rate every 12 months. Our customer demographic at Mogo is millennials but we really consider millennial not just an age it’s more of a behavior so that behavior would be someone who is looking to access their finances online in a more convenient way.

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