Else Nutrition: Disrupting the Infant Formula Industry
Bringing a healthier alternative to the formula industry
Else Nutrition has developed a 100 percent plant based, nondairy, non soy formula. This brings a much healthier and viable alternative for infants and babies. Furthermore, they are fully patented in 18 countries.
In addition, the company has the number one baby snacks brand in Israel. They currently have two types of formulas; the infant formula and the toddler formula. The toddler formula will be ready to go to market in Q2 of 2020.
Moreover, Else is a patented baby formula from three plants. It also meets the nutritional gold standard composition values of breast milk. There are no external addition of macronutrients. It’s also free of antibiotics, gluten, hormones, hexane and GMOs. Importantly, the formula has been medically-endorsed by leading pediatric experts.
The toddler formula is perfect for ages 12-36 months. It’s a real alternative to dairy-based baby formulas, also providing a solution for lactose intolerance and other sensitivities preventing babies from the benefit of existing product lines.
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