How a Financial Sector Company Generated More Than 18 Million Investor Impressions

‍A multi-platform investor awareness campaign combining television, digital distribution, and targeted investor outreach across Canada.

The Objective

This financial sector client partnered with BTV to increase awareness and visibility for its ETF product through a coordinated television and digital investor marketing campaign.

The strategy focused on expanding investor reach, improving brand exposure, and educating investors through multiple media channels targeting Canadian financial audiences.  

Campaign Snapshot

Total Impressions: 18.2M+

Investor Leads: 819

Average Open Rate: 32%

Campaign Duration: 12 Months

Broadcast CPM: $4.03

Primary Market: Canada

Campaign Results

Across the campaign period, the client generated significant visibility through a combination of national television advertising and digital investor targeting.

Distribution Breakdown

• BNN Bloomberg 2023: 10.1M impressions  

• BNN Bloomberg 2024: 6.0M impressions  

• Digital Campaigns: 2.0M impressions  

• Investor Leads: 819  

The integrated campaign structure allowed the client to maintain continuous visibility across multiple investor touchpoints throughout the year.  

Market Performance

During the campaign, the client experienced a 26.09% surge in share price.

The campaign period ultimately concluded with an 11.70% net increase in share price, alongside total trading volume exceeding 4.2 million shares.  

Efficient Investor Reach

The client achieved a broadcast CPM of $4.03, significantly below the estimated television advertising industry average of approximately $15 CPM.

This allowed the campaign to generate substantially broader investor reach while maintaining cost efficiency across premium financial media placements.  

High-Quality Investor Engagement

The campaign generated 819 investor leads during the three-month digital campaign period.

Email outreach achieved a 32% average open rate, outperforming the traditional industry benchmark range of approximately 15–25%.  

Featured Distribution

Campaign visibility included premium placements across major financial and business media platforms targeting investors and advisors across Canada.

• Yahoo Finance  

• BNN Bloomberg  

• MarketWatch  

• FOX Business  

• CNBC  

• CNN  

• Thomson Reuters  

The Result

By combining national television exposure with digital investor targeting and premium financial media distribution, BTV helped this financial sector client significantly expand investor awareness across Canada.

The campaign delivered:

• More than 18 million impressions  

• Strong investor engagement  

• High-performing open rates  

• Cost-efficient television reach  

• Expanded visibility for the client’s ETF strategy

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