How an Energy Sector Company Generated Nearly 28 Million Investor Impressions

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A multi-platform campaign combining television, digital media, investor outreach, and branded content across North America.

The Objective

This energy sector client partnered with BTV to increase brand exposure and strengthen investor awareness within the energy market.

The campaign combined television advertising, digital campaigns, investor-focused content, and branded video distribution to expand reach across the United States and Canada while educating investors on the company’s market position.  

Campaign Snapshot

Total Impressions: 27.8M+

Investor Leads: 1,034

Average Open Rate: 32%

Campaign Duration: 12 Months

Broadcast CPM: $3.31

Regions Targeted: U.S. & Canada

Campaign Results

Throughout the campaign, the client generated broad exposure across television broadcasts, digital advertising, branded content, and investor-focused distribution channels.

Distribution Breakdown

• CNBC: 19.5M impressions  

• Digital Campaigns: 3.3M impressions  

• Bloomberg Commercials: 2.9M impressions  

• BTV Episode Broadcast: 1.8M impressions  

• BTV Online: 246K impressions  

• Investor Leads: 1,034  

The integrated strategy allowed the client to maintain visibility across multiple investor touchpoints while reinforcing awareness throughout the campaign cycle.  

Market Performance

During the campaign period, the client experienced a 96.1% increase in share price.

While market momentum developed gradually, the campaign ultimately delivered significant performance gains as visibility and investor awareness increased over time.  

Efficient Investor Reach

The campaign achieved a broadcast CPM of $3.31, significantly below the estimated television advertising industry average of approximately $15 CPM.

This allowed the client to generate substantially broader reach while maintaining highly efficient media performance across premium business and financial networks.  

High-Quality Investor Engagement

The client generated 1,034 investor leads throughout the six-month digital campaign.

Email outreach achieved a 32% average open rate, significantly outperforming traditional industry averages.  

Featured Distribution

Campaign visibility included placements across premium financial and business media platforms targeting investors throughout North America.

• Yahoo Finance  

• Thomson Reuters  

• Business Insider  

• Bloomberg  

• CNBC  

• BTV Online  

The Result

By combining national television exposure with digital investor targeting, branded content, and premium financial media distribution, BTV helped this energy sector client significantly expand investor awareness across North America.

The campaign delivered:

• Nearly 28 million impressions  

• Strong investor engagement  

• Significant share price appreciation  

• Cost-efficient media performance  

• Sustained multi-platform visibility

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