JP Morgan: Navigating Market Volatility with Active ETF Strategies

Jay Rana shares why Canadian investors are embracing ETFs—and how JP Morgan brings global insight to local portfolios

The Canadian ETF landscape is booming—and at the center of that shift is a growing appetite for diversification, risk management, and cost-efficient exposure to global opportunities. Jay Rana, Head of Advisory for JP Morgan in Canada, joined BTV to explain why Canadian investors are increasingly turning to ETFs, and how JP Morgan is helping guide them through market uncertainty with active strategies and global insight.

As Rana explains, the surge in ETF demand is driven by investors seeking flexible tools to access various geographies, sectors, and investment themes. But in today’s unpredictable environment—marked by geopolitical tensions, inflation, and policy shifts—active management is emerging as a critical layer of protection. Unlike passive strategies, JP Morgan’s team can adjust to market changes in real time, helping manage risk with greater precision.

When it comes to management fees, Rana emphasizes that what investors pay reflects the value of JP Morgan’s depth of expertise and global reach—brought to every decision and adjustment made by experienced professionals. And while there’s growing enthusiasm for supporting Canadian products, Rana reminds investors that diversification across borders is key to long-term stability and growth. US equities, he points out, remain a vital piece of a balanced Canadian portfolio.

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