Benefits of Branding For Cannabis Companies

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Neal Gilmer, Analyst at Haywood Securities on branding for cannabis companies.

"Branding is one of the key differentiators that companies are going to be have to rely upon. Creating brands that consumers identify with, that consumers have become loyal to and that helps them not only capture the market share but sustain their market share and potentially grow it." - Neal Gilmer, Analyst at Haywood Securities